30 years of market transparency and cost benchmarking
For more than three decades, Netcosts has been the gold standard for marketplace transparency in television ad costs. Agencies, networks, media groups, and third-party data providers rely on the rich market visibility provided by the Netcosts data.
Netcosts data provides unprecedented insight into the network performance for ad buys in broadcast, cable, and syndicated television.
Netcosts delivers transparency into the performance of network programming by genre to allow more targeted and meaningful budget allocation.
With the Netcosts data in hand, agencies and advertisers can review historical performance of programs across all networks to plan and budget campaigns.
Using the dynamic demographic data within Netcosts, advertisers can zero in on their target demo and build an effective advertising mix for their consumers.